Have your Virtual Assistant bring your inactive clients back to life-----prepare for the rest of 2010 and 2011!

Hire a Virtual Serivce Assistant to pull out your Rolodex and reintroduce your business to clients that you have not seen in your shop or had contact with for whatever reason for the last year or so.

Once your VA has a list of these clients have her start contacting them with a last ditch offer to try and bring them back on as a loyal customer.  Offer them a huge discount on a service or product of yours that is “too good to be true”.  Chances are that 25% of them will bite on this offer and gain a new respect for you and your business which means future sales and more $$$ for you in the year to come.

Now, here is way to present this type of offer to these inactive clients. Just have your Virtual Assistant telephone them or simply email/mail them….LOL…well it works!

Have your VA first ask them “Why” they haven’t been in to see you lately.  This is excellent feedback for you in case it is a simple technical issue or something you could fix for future clients.  Your VA could even send them a short survey to answer although keep it short to 1-3 questions so as not to utilize much of their time.  At the end of the call or email/mailing, entice them to come back by offering them a discount they can’t refuse. Lure them back with some awesome deal!

Remember, they are already not buying from you so the worse that can happen is that they STILL don’t buy from you by going through this process.  But, chances are, they WILL BUY and become loyal followers of your product or service because of the NICE offer you just gave them.  You will earn their trust.  And in the world of Service… TRUST=BUY!

Use the talents that come with specialization (Your Service Virtual Assistant) and redevelop old contacts and marketing strategies.  We are always quick to be there for current or large clients, but as time goes by we can lose touch with clients that can very easily be our bread and butter style clients.